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The rising demand for better functional ingredients, developments in processed food, favorable functionalities of fruit and vegetable ingredients in various end-use industries, and increasing use of clean label products are the major market drivers and opportunities that will influence the global fruit & vegetable ingredients market. Significant changes in the food & beverage processing industry over the last two decades have resulted in the high demand for packaged & processed food & beverage products.
Rising demand for sustainable products is a rapidly growing fruit & vegetable ingredients market.
Sustainability certification in the processed fruits & vegetables sector was once used to target niche markets (such as Fairtrade), but now sustainability claims and certification are one of the main trends in the mainstream market. The importance of sustainability created a new type of shopper Eco-Actives. They are shoppers who are highly concerned about the environment and are taking action to reduce their waste.
Inclination of consumers towards healthier alternatives is boosting the fruit & vegetable ingredients market.
In recent years, consumers have become increasingly conscious of adopting a healthy diet. This has led to a higher demand for healthy snacks and, more specifically, fruits & vegetables, and the need for cleaner, more natural products. As fruits & vegetables are highly perishable, people are switching towards alternatives containing natural fruits & vegetables, which is driving the market for fruit & vegetable ingredients.
Europe accounted for the largest market share of 36.9% in 2021
In 2021, Europe accounted for a market share of 36.9% in the global fruit & vegetable ingredient market. The European fruit & vegetable ingredients market is completely driven by the German market. The German food & beverage processing industry accommodates the fruit & vegetable ingredients sector with a large consumer base with high purchasing power and good infrastructure for further processing. In the German market for fruit & vegetable ingredients, this growth is likely to be catapulted by the countrys attractive and competitive location factors, which are underpinned by an above average export rate of around 45% of the total exports. The market is characterized by its small- and medium-sized enterprise sector. The largest industry segments, by production value, are confectionery, bakery products, and dairy products. Other growth segments are fueled by the health and wellness trend, which has led to increased demand for healthy food & beverage products.
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The key players in fruit & vegetable ingredients market include Cargill Incorporated (US), ADM (US), Ingredion, Tate & Lyle(U.K), DöhlerGmbH(Germany), Kerry(Ireland), Sensient Technologies(U.S), AGRANA Beteiligungs-AG(Austria), and SunOpta(Canada), etc.
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